Categories

The “Mi:t&links. Baltic Communication Awards 2018” will cover 17 categories. In 15 categories, there will be four short-listed nominees, and the one with the highest total score will be declared a winner in the category. Additional categories are “The Agency of the Year of a particular country” and Grand Prix.

CORPORATE COMMUNICATION

Campaign or program designed for building corporate brand awareness, long-term reputation management or other business and trade communication campaigns targeted at both business and consumer audiences.

ISSUES AND CRISIS MANAGEMENT

Communication campaign or program based on evaluation and management of emerging trends, concerns, or issues likely to affect an organization and its stakeholders (e.g. labor relations, crises, mergers, acquisitions, public policy or environmental concerns).

INTERNAL COMMUNICATION

Campaign or program targeted at internal stakeholders (e.g. employees, managers, trade unions or other member audiences) and focused on management communication, corporate ethics, morale, internal culture or change management.

CONSUMER RELATIONS

Campaign or program specifically designed for the B2C sector: to engage consumers in communication and to support marketing in the promotion of products or services.

PUBLIC AFFAIRS

Campaign or program designed to influence public policy agenda or legislative process, using techniques including media relations, advertising, and direct lobbying.

SPONSORSHIP

Paid sponsorship campaign or program, including sponsorship of sports events, arts and entertainment events that helps to achieve business goals.

CORPORATE SUSTAINABILITY AND RESPONSIBILITY

Program that integrates social and environmental concerns in a company’s business operations and stakeholder interactions (an integrated program that addresses sustainable development or other economic, social or environmental issues such as international aid, public awareness, corporate social responsibility, economic revitalization, cultural preservation, education, literacy, health, poverty reduction, employment, and heritage protection programs).

SOCIAL CAMPAIGNS

Campaign designed and targeted to influence behaviors that benefit individuals and communities for the greater social good.

DIGITAL COMMUNICATION

Campaign or program designed for and targeted towards enabling communication in the new/social media (e.g. blogs, podcasts, social networks, content sharing sites, virtual networking platforms, etc.).

PUBLIC SECTOR CAMPAIGNS

Campaign or program for public sector organizations (e.g., local authorities, government departments or government authorities) to promote their policies, achievements, and services or to raise awareness on an issue and change behavior.

EVENT PR

Communication campaign or part of a campaign that is based on a special event or series of events, which help to build the brand image for external and internal audiences or achieve other

INTERNATIONAL COMMUNICATION

Communication campaign or program that has been developed and/or implemented in two or more Baltic Sea region and neighboring countries.

INTEGRATED COMMUNICATION

Communication campaign or programme that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.

NO BUDGET

Communication campaigns and actions carried out by agencies, organizations and other associations without any reward. Partisan projects, buzz, etc.

EMPLOYER BRANDING

Communications campaigns and programs actively targeting the workforce, designed to build the company's image as a desirable employer in order to facilitate the recruitment process.

AGENCY OF THE YEAR of COUNTRY

Agency of a particular country whose entries have the highest number of awards in all the categories listed above compared to the other Agencies from the particular country.

GRAND PRIX

The agency that has the highest number of awards in all the categories listed above compared to all participants.

Jury

There are 16 members in the Competition's jury - four from Latvia, four from Estonia, 4 from Lithuania, and four international members - from business, state administration, academical environment, creative industries and non-governmental organizations.

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About

Baltic Communication Awards
The role of communication is growing at a fast pace. Technologies affect the development, and in modern-day communication, it is difficult to set the boundaries xD.

“Mi:t&links. Baltic Communication Awards”, the most important communications event in the Baltic Sea region and its neighboring countries for over 10 years, offers the greatest challenges for industry professionals. It is about competition, networking, meetings, exchange of views and awarding the best.

The contest has evolved over the time together with the industry. In 2015, we added the category “Integrated communication” to welcome communication campaigns or programmes that involved a synthesis of different communication channels, tools, and messages which helped to achieve one communication or business goal.

In 2017/2018, we wanted to celebrate the pan-Baltic collaboration, which is why we have added the category “The Agency of the Year of the particular country” if we receive at least 20 entries from either of the countries. In addition, we have introduced “Grand Prix”, which the Agency with most awarded campaigns.

During past couple of years, the competition has transformed from laying the emphasis on communication professionals to opinion leaders and strategically minded companies. Our goal is to strive for quality of the entries thus growing Baltic Sea region communication industry together!

See you on March 7-8, 2019 on “Mi:it&links. Baltic Communication Awards 2019”!
Wishing you ovations and success!

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